Meet the Team

With over 20 years of experience in the mobility space, I am a leader who excels in creating and executing customer-centric growth strategies. I have a proven track record of launching innovative products and services, both in North America and abroad, that enhance brand value, generate new revenue streams, and embrace disruptive partnerships.

I provide value to clients, their retailers, and end-user customers through focusing on Value Creation & Value Retention. Driving end-to-end business development and innovation processes - from idea creation to go-to-market approach - leveraging skills in process improvement and cross-functional team management to deliver exceptional results. I am passionate about envisioning, developing, and launching solutions that solve real-world problems and create a positive impact.

Elizabeth brings extensive financial leadership and strategic planning expertise to JCLA Labs. With a strong background in financial management, business operations, and growth strategy, she ensures our financial foundation supports our ambitious vision for transforming the mobility marketplace.

Her analytical approach and attention to detail complement our innovation-driven culture, providing the financial discipline and strategic oversight necessary to scale our consultancy and marketplace solutions effectively.

Rich brings 25 years of progressive technology leadership to his role as CTO, with a distinguished track record of building and scaling engineering organizations from startups to successful exits. As Head of Engineering at Veterinary Emergency Group, he led the development of a proprietary Patient Information Management System that replaced off-the-shelf solutions and achieved ROI within 30 hospital deployments—now serving 85 locations nationwide.

Previously, as CTO and VP of R&D at Community Brands (through the Gesture acquisition), Rich spearheaded platform consolidation efforts and compliance initiatives that contributed to raising over $11 billion for charitable organizations while implementing scaled agile methodologies across global teams.

Rich's unique strength lies in his ability to bridge the gap between business strategy and technical execution—equally comfortable presenting to the board room and collaborating with "the nerds". This dual fluency has enabled him to consistently align technology investments with business objectives, delivering measurable outcomes like 90% cost savings on corporate infrastructure and scaling teams without sacrificing operational excellence.

A University of Michigan Computer Engineering graduate and Chicago Innovation Award recipient, Rich thrives on translating complex technical challenges into strategic business advantages that drive growth and create lasting value for stakeholders.