Meet the Team

The visionary leaders driving innovation in the mobility sector

Leadership Excellence

Our leadership team brings together decades of experience in mobility innovation, strategic consulting, and marketplace development. Together, we're transforming how businesses discover and partner with the right vendors.

Justin C. L. Anderson - CEO Profile

Justin Counts

President

With over 20 years of experience in the mobility space, I am a leader who excels in creating and executing customer-centric growth strategies. I have a proven track record of launching innovative products and services, both in North America and abroad, that enhance brand value, generate new revenue streams, and embrace disruptive partnerships.

I provide value to clients, their retailers, and end-user customers through focusing on Value Creation & Value Retention. Driving end-to-end business development and innovation processes - from idea creation to go-to-market approach - leveraging skills in process improvement and cross-functional team management to deliver exceptional results. I am passionate about envisioning, developing, and launching solutions that solve real-world problems and create a positive impact.

Elizabeth Knorr Counts - CFO Profile

Elizabeth Counts

Chief Financial Officer

Elizabeth brings extensive financial leadership and strategic planning expertise to JCLA Labs. With a strong background in financial management, business operations, and growth strategy, she ensures our financial foundation supports our ambitious vision for transforming the mobility marketplace.

Her analytical approach and attention to detail complement our innovation-driven culture, providing the financial discipline and strategic oversight necessary to scale our consultancy and marketplace solutions effectively.

Our Leadership Values

The principles that guide our team and drive our commitment to transforming the mobility marketplace

Partnership First

We believe in building genuine partnerships, not just transactions, with both our clients and vendor partners.

Results-Driven

Every strategy we develop is focused on delivering measurable results and unlocking veiled revenue opportunities.

Innovation Excellence

We continuously push the boundaries of what's possible in procurement and marketplace technology.